UK-based Promo Push is marking two major milestones in electronic music promotion: 15 years in the industry and more than 4,000 campaigns delivered for artists, labels, management agencies and music teams worldwide.
Founded in 2011, Promo Push has built a reputation for bespoke, genre-specific campaigns that connect electronic music with the DJs, radio platforms, press outlets, tastemakers and streaming opportunities most relevant to each release.
From emerging artists making their first moves in the scene to internationally established names preparing major releases, the company continues to provide carefully targeted promotional support across the global dance music landscape.
4,000 campaigns and a growing international network
Reaching 4,000 campaigns represents a significant milestone for Promo Push, reflecting years of work across a constantly changing electronic music industry.
The company works with major and independent labels, management agencies and artists directly, offering flexible promotional solutions that can be tailored to the needs of a single release. Clients can choose a focused campaign built around one promotional channel or develop a full multi-platform strategy across DJs, radio, press and third-party Spotify activity.
Every campaign is built around the identity of the music. Genre, audience, release objectives and artist direction are all considered to ensure releases are sent to the people most likely to understand and support them.
DJ promotion tailored to the release
A-list and tastemaker DJ support remains a central part of Promo Push’s work. In electronic music, the right DJ support can help a track travel through club sets, festivals, radio shows, DJ mixes, tracklists and wider word of mouth.
Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass, delivering campaigns that reflect the individual sound of each record.
An underground Deep House release requires a different approach from a peak-time Tech House track, a melodic Techno production or a main-stage Drum & Bass anthem. By taking a genre-specific approach, Promo Push aims to ensure music reaches selectors and tastemakers with a genuine connection to the release.
International radio and mix show visibility
International radio remains an important route to discovery for electronic music. Specialist programmes, dance stations, online platforms and influential mix shows all continue to help new music reach dedicated audiences.
Promo Push delivers targeted radio campaigns designed to connect releases with relevant presenters and specialist shows. The company also provides 1001Tracklists mix show promotion, creating additional opportunities for tracks to gain exposure through DJ sets and recorded mixes.
For artists and labels, this activity can help develop momentum around a release while providing valuable feedback about where the music is gaining traction.
Building a wider story through press and Spotify
Online press campaigns can help artists and labels build a stronger release narrative through features, reviews, interviews and editorial coverage.
When combined with DJ and radio support, press coverage can give a campaign further context and help introduce a release to audiences beyond the club and festival circuit. Promo Push also offers third-party Spotify promotion, supporting additional streaming visibility as part of a broader campaign.
The aim is to create connected promotional activity rather than isolated results. DJ support, radio plays, media coverage, mix show inclusion and streaming placements can all contribute to a release’s wider story.
Trusted by artists and labels across dance music
Over the years, Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
The company has also worked with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Alongside these established names, Promo Push remains committed to supporting independent labels and emerging artists. Every campaign is approached on its own terms, whether the objective is to establish a new artist’s network, maximise support for a club record or coordinate a wider international release strategy.
Four-week campaigns with clear reporting
Each Promo Push campaign runs over a four-week period, with weekly reporting provided throughout.
Clients receive detailed information on feedback and scores from DJs and radio, who has listened to or reviewed a release, and which contacts intend to support it. Reports can also include press coverage and Spotify placements secured during the campaign.
This transparent reporting gives artists, labels and managers a clear overview of campaign activity. It can also provide useful material for press packs, social media updates, artist communications and future release planning.
Looking ahead after 15 years
As Promo Push marks 15 years in dance music promotion and 4,000 campaigns delivered, the company remains focused on the principles that have shaped its work from the beginning: personal service, precision targeting, transparent reporting and quality relationships.
Dance music culture never stands still. New artists emerge, labels evolve, and the routes through which audiences discover music continue to change. Promo Push continues to adapt its network and services accordingly, while maintaining a passion for helping music reach the people who matter most.
From focused DJ promotion to full campaigns spanning radio, press, mix shows and Spotify, Promo Push continues to deliver bespoke promotional support across the electronic music spectrum.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
